Unleashing The Power Of Revivication
By Mike Jezek Copyright
2007 Mike Jezek. All rights reserved.
You are about to
discover a little known technique for influencing
and persuading people
through websites and direct mail. It's called revivication, and it
can help copywriters improve sales conversions.
Revivication is
simply the process of mentally reliving earlier
experiences. And it's really a simple technique you
can put into use right away in your sales letters,
ads and in your sales presentations. If you examine
the presentations of politicians, top sales people,
religious leaders, and great sales letters, you'll
sometimes see it in use.
The purpose of
revivication is to get a person to tap into
emotional experiences either good or bad and relate
it to the current product or service your selling.
And by revivifying a past personal experience, your
prospect is placed in a more emotional and
suggestive state. Making it easier to get your
sales message across and close the sale.
Haven't you ever
noticed how people react going into a movie theatre,
watching the
movie and the way they behave after the movie? The
experience helps them to enter
into an altered state since they may relate personal
experiences to some scenes in
the movie.
You can use the power
of revivication to get your prospects to immediately
experience
any mood, or emotion. In fact you can cause a
person to experience the excitement of a past
Christmas using this technique. The key is to
transfer enjoyable emotions on to the product or
service you're selling currently. And once you do
that, the connection is made and Mr. Prospect will
feel favorably toward you and your product.
Let me give you an
example for a sales letter. "Remember a time when
you felt your strongest and you were in the best
shape of your life? And remember how great you
felt? Well now you can have that with XYZ
Energy Boost supplement."
Or
"Didn't you love the
adrenalin-pumping excitement of Don Benley's last
seminar?
Wasn't it an eye-opening experience with all of the
investment strategies he revealed to you?
Odds are you walked away with a newfound hope for
financial success. Well Gary, let me tell you about
Don Benley's next exciting seminar. It's sure to be
just as thrilling as the last one you went to and
even more eye-opening with all of the new strategies
he has since developed."
You can also use the
power of revivication negatively. It's really
simple. You simply
drudge up an unhappy emotion such as being robbed,
cheated, missing out on opportunity, or getting ill,
and transferring that emotion into the present upon
the possibility of Mr. Prospect not taking action
and buying from you. It's just the flipside of
bringing up past positive emotional states. The key
you want to remember in negative revivication is to
attach the negative emotions with not making a
choice
to buy.
"John, I'm sure you
dread dealing with legal challenges, and
bureaucratic red tape in your business. You can
avoid that if you act now and purchase ....."
Or
"Remember when you
had trouble breathing from your last asthma attack?
It might have even been a little scary. Linda, I
don't want you to have to experience that ever
again. That's why Easy Breath is a must have if you
want to avoid that experience."
A great advantage to
using this technique is that few copywriters know
about it. And even if they do, they're
probably not applying it. This just could be
the "X-Factor" copywriting edge you were looking
for.
Here's My FREE GIFT to You
Subscribe below to get my
Confidential Psychological Selling Tactics
™ free 4-part mini-email course.
Learn 8 selling tactics that sell up a
storm. How to speak to the subconscious needs of your customers. 2
ways to melt buying resistance. How to override people's fear of buying
from you, plus much more. You will also receive my
2 ebooks "Sales Letter Super
Weapons I" and "Sales Letter Super Weapons II!"
In addition, you'll also get my famous Psychological Copywriting
Tactics Memos - you'll love these!
"I have never read this
information anywhere else on the web and I've been
around for a while!" -- Rob Holmes
|
NOTE: I value your privacy and will
not share your email with anyone else.
Copywriting Service
|
Copywriting Articles |
Success Stories
Training |
Resources |
Contact
Site Map Legal
Disclaimer
Privacy Policy
Copyright 2007
- 2008. Mike Jezek
All rights reserved. Psychologically
Enhanced™ Copywriter