How To Make Your
Sales Letters Bullet Proof
By Mike Jezek Copyright
2007 Mike Jezek. All rights reserved.
Before you sit down
to write your website landing pages or direct mail take out
a sheet of paper and think of every possible
objection your prospect could come up with to avoid
buying your product or service. This may take a
while and it may seem a pain at first but I assure
you that this is incredibly important.
After you have come up with
every possible reason why your prospects may say no
to your offer stop and consider any possible
objections that may come up related to your specific
industry or specific tastes of your target market.
In other words, would your market be more inclined
to buy only brand name products or services ... would
your market be more
inclined to buy only a more attractive product over
a less attractive one irregardless of quality?
Ok, now let's say you've done
all of the above.
Here's what you do next. Think very carefully about
how you'd overcome those objections to persuade Mr.
Prospect to buy or respond.
Most companies with a winning
sales force have a team come in and create answers
to every possible objection a prospect may raise.
And they create what's called a Script Book. In
fact companies with top-notch sales teams keep their
Script Books secret. Some even place their Script
Books in safes. Why? The scripted answers to every
objective Mr. Prospect may raise are key to that
companies success. After all, sales is the lifeblood
of any company.
In direct sales, you must
become a master of knowing every objection your
prospects have
and be able to articulately overcome everyone of
those objections.
And so it is the same with
copywriting. Copywriting is nothing more than
salesmanship
in print. When you craft copy that overcomes
objections you're going to be light years ahead
of your competition. Yet, most copywriters won't even take
the time to do this!
Your homework today is
to find out the objections your market has to buying
your product or service. Then you need to craft
irresistible answers to overcome those objections.
Obviously if everyone of Mr. Prospect's objections
are overcome during the sales pitch, logic would tell him he should invest
in your product or service. Get to work.
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Copyright 2007
- 2008. Mike Jezek
All rights reserved. Psychologically
Enhanced™ Copywriter
