Copywriting for Websites, Direct Mail, Sales Letters & Magalogs

2 Master Keys for Improving Copywriting Response

When it comes to crafting effective copywriting, there are many key components involved in the process that leads to an irresistible sales pitch. Today we'll discuss two of those components that are vital to your success. They are credibility and overcoming objections.

Naturally before writing a website landing page or direct mail piece, the copywriter must plan everything out. To infuse strong credibility (believability) in your offer, you need to acquire every conceivable statistic, case study, testimonial, endorsement and craft a strong guarantee. Plus, you'll want to make your copy have an appearance of believability and professionalism. Also it helps not to add "!" to every third sentence.

Writing copy that answers objections also helps to build credibility as it reduces the ambiguity factor. And of course giving prospects no excuse for backing out of buying can make your copywriting more effective.

To start with answering objections you'll want to have a brainstorming session where you ask the question, "Why would people say no to buying my product or service". Think of every possible reason. Then, craft compelling arguments that answer those objections. The answers need to be specific and benefit-laden.

As you smoothly weave this copy into your website landing pages and direct mail you should see a noticeable difference in sales conversions. One of the biggest reasons why is that most copywriters are too lazy to do this, overlook this issue or they're too bogged down with multiple projects to work on. So enhancing your credibility and objection overcoming components may be where the margin of improvement is for your campaign.

Here's My FREE GIFT to You

Subscribe below to get my Confidential Psychological Selling Tactics ™ free 4-part mini-email course. Learn 8 selling tactics that sell up a storm. How to speak to the subconscious needs of your customers. 2 ways to melt buying resistance. How to override people's fear of buying from you, plus much more. You will also receive my 2 ebooks "Sales Letter Super Weapons I" and "Sales Letter Super Weapons II!" In addition, you'll also get my famous Psychological Copywriting Tactics Memos - you'll love these!

"I have never read this information anywhere else on the web and I've been around for a while!" -- Rob Holmes

NOTE: I value your privacy and will not share your email with anyone else.

Copywriting Service | Copywriting Articles | Success Stories

Training | Resources | Contact

Site Map Legal Disclaimer Privacy Policy