How to Create a Lift
Letter for Your Landing Pages
By Mike Jezek Copyright
2007 Mike Jezek. All rights reserved.
Honestly, I don't
want you to know about this. But I'm going to go
ahead and reveal to you a simple and yet, little
known technique that's being neglected by 95% of the
website
sales letters out there. This technique when
applied to your website may be able to bump your
sales conversion a few notches. What's this
technique? A lift letter for your landing page.
Ok, you may
be asking, "What is a lift letter?" A lift letter
is nothing more than another one or two page sales
letter in addition to your main sales letter.
Question. Have you ever gotten a direct mail package
containing a little folded note urging you to buy,
which was usually a canary yellow or light blue
color? That's a lift letter.
Many direct mail packages use them. However,
the marketing group employing them at first
sometimes will debate whether they are worth the cost
to keep.
Why? As you know, conducting a direct mail campaign
can be
expensive. And most savvy companies, once they have
a successful direct mail package try to streamline
it to make it more cost-effective without
suppressing response. And sometimes the lift letter
is scrapped. But how does this apply to you?
You have a website
business. And chances are, you have a 6-14 page
website sales letter. To add a link on your website
to a lift letter won't cost you a red cent. How do you do this?
At the remaining last
2-3 closing paragraphs of your website's sales
letter, simply add a link with text saying something like
this: "Still unsure? Click here."
"Want more
proof? Click Here." "Need another opinion? Click
Here." "5 More Reasons to Download XYZ Today".
These links simply
lead to a web page with a 1-2 page lift letter. You
could even have a lift letter of 5 pages as there
are no set rules here. You can also place one of
these links in a P.S. as well. Or even on an order
page.
Tips for creating a
compelling lift letter: It can simply be a long
testimonial or endorsement. It can be in a memo
format. It can be in a news release format. It can
simply be a sales letter coming at the proposition
from another angle. Ideally, your lift letter needs to be signed by
someone else other than you or your company to
create more credibility in the prospect's mind that
you can deliver. Go ahead and start testing a lift
letter to see if it pulls more sales for you.
And tell me about your success.
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"I have never read this
information anywhere else on the web and I've been
around for a while!" -- Rob Holmes
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Copyright 2007
- 2008. Mike Jezek
All rights reserved. Psychologically
Enhanced™ Copywriter