Copywriting for Websites, Direct Mail, Sales Letters & Magalogs

Hidden Commands That Maximize Your Copywriting

This new article is going to brief you on various techniques of sending hidden commands. These hidden commands might mean the difference between making the sale or losing it. Often, making direct suggestions in a sales presentation results in resistance from Mr. Prospect. And because of that, its wise to be skilled in sending hidden suggestions to improve your chances of closing the sale. Let’s take a look at four ways to send hidden suggestions to Mr. Prospect’s subconscious.

Expectation Setters: These hidden commands are merely statements that set up expectations. They work because people get what they think they are going to get out of an experience. And they work because thoughts can become self-fulfilling prophecies. Here are some examples:

"You’re going to love this meal!"
"You’re going to be very excited about what this juicer can do!"

Extraverbal Suggestions: These hidden commands allow someone to speak between the lines. These suggestions can be very powerful, since they often cause Mr. Prospect to sell himself. Here are some examples:

"Aren’t you tired of sitting?"
"Aren’t you ready to make more money?"

Hidden Commands In Stories: Often stories will be used in sales presentations or in copy. This allows you to slip in embedded into the conversation of the story. A situation will be presented where characters state the command. Such as: "you need this now", or, "you must buy now." The trick here is that you can make these suggestions safely through the stories without Mr. Prospect catching on. The character is making the suggestion, not you.

Friendly Commands: This technique is powerful. It’s simply a hidden command within a sentence. However, it’s not perceived as a command consciously, but rather subconsciously. Here are some examples:

"It is very exciting to, Ted, use this moped."
"It is easy to, Jenny, increase your earnings
with this course."

Well, there you have it, four ways to send hidden commands.

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