5 Copywriting Keys That Make
Your Web Copy So Powerful
– It’ll Send A Rolling Blackout Through Your
Competition
By Mike Jezek Copyright 2007 Mike Jezek. All rights
reserved.
Imagine wielding the coveted ability of being able
to instantly shut down your competition's websites
... while doubling, tripling or even quadrupling
your sales. If I could show you 5 ways that
could make this happen, would you be curious to see
them?
What if I
told you, that the 5 copywriting keys I'm about to
show you can help you trump whatever your
competitor's copywriters are doing? That's a
tall order isn't it? As in most things in
life, there are core principles that must be
mastered first before moving on to advanced
copywriting techniques. Many copywriters never
fully master the core principles of the art of
copywriting ... instead they're bedazzled with
learning flashy techniques.
This is why if you
truly master the following 5 copywriting keys, spend
hours working on these concepts and you'll have an
advantage.
1) Unique Selling Proposition (USP)
Phrases – A good USP is indispensable to your
business. Due to lack of space, I’m going to assume
you know what a USP is. Here's a little trick
to give your USP more firepower, try inserting
phrases like ... “Unlike most of our competitor’s who XXX we do
XXX.” “Where XXX won’t, we do XXX.” Or “Why settle
for the XXX our competitors provide when you can get
our XXX.” ... into your web copy. Make reference to your main competitors
without naming them. Just give hints as to who they
are. This way your prospects will come to the
conclusion themselves as to who you’re talking about
and this technique will be more powerful.
2) Answer Objections - Your web
copy should
answer every conceivable objection. As an objection
unanswered is a sale lost. In this case, you want
to study your competitor’s websites looking for
objections you can raise and answer in your copy
that your competitor's copywriters have left out. And then make
mention of it in your web copy that most of your
competition doesn’t have an answer to this question
but you do.
3) More testimonials/ other credibility builders
– Put simply, the man with the most glowing yet
believable testimonials wins. Set up a monthly or
bi-weekly routine of acquiring testimonials. On top
of that, if applicable to your industry, make
references to organizations that you belong to and
awards you’ve won. Also, acquire logo’s
demonstrating that you belong to the Better Business
Bureau, or iCop or the like. Think about it, if
you’re choosing between site A which has 10
testimonials and logos displaying how secure and
honest their business is compared to site B which
has 3 testimonials – who are you going to do
business with?
4) Comparisons/comparison charts - This one is
absolutely powerful and its influence cannot be
denied. Study your competitor’s websites and write
down their product/service weak points (price,
features, warranty/guarantee, etc.) and make a bar
chart on your site. Make sure your strengths are
boldly compared against their weakness in this bar
chart. Only hint at who your competitors are – you
don’t want site visitors going to their sites out of
curiosity to confirm what you say is true.
5) More information – Is your offer easy to
understand and clearly explained? Are you
summarizing what your prospect is getting for their
money and have you given as many benefits and
features as you possibly can? Sounds simple, yet
it’s absolutely amazing how many marketers don’t
give enough information for people to make a
decision. You’ll sooner buy from a business that
gives you more concise detail as to what you’re
getting than one who doesn’t.
Now that you’ve learned these five powerful keys for
multiplying the selling power of your websites -you
now wield a sharp sword. How you use that
sword is up to you. Take heart that most of
the people who read this article will go “Hmm” and
then forget about it. But if you
systematically apply this information, you may usher
in one of your best business years yet.