6 Proven Methods of Writing
an
Enticing First Sentence for Your Ad
or Sales Letter
By Mike Jezek Copyright
2007 Mike Jezek. All rights reserved.
You'd be surprised
how many people are unwittingly sabotaging their
sales conversions
because they
overlook the importance of the first sentence in
their sales letter. Sure, some people
manage to get a decent headline up but they don't
put as much time into that first
sentence. And that could spell trouble for a
marketing campaign.
Your first sentence
in your sales letters or ads, must be an enticing
one. It's job
is to lure your prospects into the rest of the body
of your sales presentation. If
it's boring, or unbelievable, you just won't see the
results you're looking for. The
following is a quick primer on methods of
writing an enticing first sentence.
*Interrupting Idea.*
This method of writing a magnetic first sentence is
to simply make a startling
statement or something off-key that's sure to get
people's attention.
Example: "As you're reading this letter, your
stomach may be exploding with
activity."
*The Shocker.*
A shocking first sentence is one that's similar to
the interrupting idea but more
provocative. It's almost risqué.
Example: "Did you know that senior citizens will be
responsible for a whopping
35% of the pollution caused in the state of
Florida?"
*News.*
This type of first sentence is exactly what it
sounds like. News.
Example: "Cancer has increased by 7% here in Ohio."
*Preview.*
This is a great way to start a direct mail/website
sales letter in article format.
Simply put, you reveal what people are about to
discover as they read your
piece.
Example: "We used to think Vitamin C was the
ultimate cold fighter but the
statistics and clinical research Dr. Hile is about
to reveal here may surprise you."
*Quotation.*
This opening sentence method is nothing more than a
quotation from a
respected source.
Example: General Patton: "Americans love a good
fight."
*Story.*
This method is to simply start your first sentence
off as a story.
Example: "Last night, I looked in the mirror and I
couldn't believe
what I saw..."
Go ahead and start
practicing these 6 proven methods for writing that
all important
first sentence. Having an enticing first sentence
may be all that's standing between you
and a higher sales conversion.
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Copyright 2007
- 2008. Mike Jezek
All rights reserved. Psychologically
Enhanced™ Copywriter