Copywriting for Websites, Direct Mail, Sales Letters & Magalogs

4 Parallel-Logic Templates That Work Like Magic Make Your Copywriting

More Persuasive

Pay attention for the next few moments as I'll reveal 4 tricks of the trade that'll make your sales letters and ads more enticing.

These 4 effective tricks are found in the art and science of persuasion. They are called Parallel - Logic phrases, and if used correctly they can immediately give your copy a more persuasive appeal. The believability and flow of your copy should significantly improve once you weave these 4 parallel logic templates into your web copy, direct mail and magalogs.

What is a Parallel Logic phrase? Quite simply, a Parallel Logic phrase is a sentence that takes an unproven claim and ties it to a known fact. The best way to explain this is by demonstrating it with examples. The following are 4 types of Parallel -Logic templates along with examples of how to use them.

"Just as... So does... "

Example: Just as Penicillin was the breakthrough of the century so too will 'X' become the latest breakthrough in fighting sickness and disease.

Example: Just as Ted Hikes achieved an incredible profit of $45,000 in 90 days
using these investment strategies you'll also have the potential to see incredible
results like Ted's.

"If you... Then you'll... "

Example: If you love watching war documentaries, then I know you'll love
"Confessions Of A Navy SEAL."

Example: If you hate paying outrageous money for 'X' then you'll be excited to know you can save 10% with our Early Bird Program.

"If they did... So can you."

Example: Over 60% of our seminar’s attendees go on to become rich in real estate. And if they can do it, so can you! Here’s why…

Example: Let me tell you, if my sales force can accomplish extraordinary results like these, then so can yours! “The same (thing/item) as (person/organization) uses.”

Example: This is the same exact pair of sunglasses as worn by Tiger Woods.

Example: This is the same material used by the United States Army.

As you can see from the examples above, creating copy with Parallel - Logic templates is a snap. Simply take some time to practice writing statements utilizing these Parallel - Logic templates; the more you work at it, the better you'll get. Soon with a little practice you'll be able to smoothly weave them throughout your copy whenever you write.

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"I have never read this information anywhere else on the web and I've been around for a while!" -- Rob Holmes

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