4 Parallel-Logic
Templates
That
Work Like Magic Make Your
Copywriting
More Persuasive
By
Mike Jezek Copyright 2007 Mike
Jezek. All rights reserved.
Pay attention for the next few
moments as I'll reveal 4 tricks
of the trade that'll make your
sales letters and ads more
enticing.
These 4 effective tricks are
found in the art and science of
persuasion. They are called Parallel -
Logic phrases, and if used
correctly they can
immediately give your copy a more
persuasive appeal. The
believability and flow of your
copy should significantly
improve once you weave these 4
parallel logic templates into
your web copy, direct mail and
magalogs.
What is a Parallel Logic
phrase? Quite simply, a
Parallel Logic phrase is a
sentence that takes an unproven
claim and ties it to a known
fact. The best way to explain
this is by demonstrating it with
examples.
The following are 4 types of
Parallel -Logic templates along
with examples of how to use
them.
"Just as... So does... "
Example: Just as Penicillin was
the breakthrough of the century
so too will 'X' become the
latest breakthrough in fighting
sickness and disease.
Example: Just as Ted Hikes
achieved an incredible profit of
$45,000 in 90 days
using these investment
strategies you'll also have the
potential to see incredible
results like Ted's.
"If you... Then you'll... "
Example: If you love watching
war documentaries, then I know
you'll love
"Confessions Of A Navy SEAL."
Example: If you hate paying
outrageous money for 'X' then
you'll be excited to know you
can save 10% with our Early Bird
Program.
"If they did... So can you."
Example: Over 60% of our
seminar’s attendees go on to
become rich in real estate. And
if they can do it, so can you!
Here’s why…
Example: Let me tell you, if my
sales force can accomplish
extraordinary results like
these, then so can yours! “The
same (thing/item) as
(person/organization) uses.”
Example: This is the same exact
pair of sunglasses as worn by
Tiger Woods.
Example: This is the same
material used by the United
States Army.
As you can see from the examples
above, creating copy with
Parallel - Logic templates is a
snap. Simply take some time to
practice writing statements
utilizing these Parallel - Logic
templates; the more you work at
it, the better you'll get. Soon
with a little practice you'll be
able to smoothly weave them
throughout your
copy whenever you write.
Here's My FREE GIFT to You
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"I have never read this
information anywhere else on the web and I've been
around for a while!" -- Rob Holmes
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Copyright 2007
- 2008. Mike Jezek
All rights reserved. Psychologically
Enhanced™ Copywriter