How
Cause and Effect Statements can
Improve Your Sales Conversions
By Mike
Jezek Copyright 2007 Mike Jezek.
All rights reserved.
In
this article I'm going to share with
you a powerful copywriting technique
that few copywriters have heard of.
When used correctly, this technique
can bring your game to a whole new
level.
This
clever technique I'm referring to is
called "Cause and Effect"
statements. And it can make
your copywriting riveting and turn
up the "buying temperature" of your
prospects.
Here's
how this technique works. Take an
accepted truth, both you and your
reader agree upon and tie into something you want your
readers to act on. Let's take a
quick look at some examples of how
to put this technique into action:
Examples of "Cause and Effect"
statements:
Selling a home: "The moment you see
this house, you're going to want
it."
Selling a book: "Because you're
still reading this letter, I know
you're seeing the value in this."
Selling a self-help course: "Just
popping in my first audio tape will
cause you to immediately know this
course was the right investment for
you."
Selling software: "Listen, once I
show you how this new program works
you'll jump at buying this - I
guarantee it!"
Selling an info product: "As you
read my letter, you're going to
start itching to order this product
because it's that valuable!
Selling an info product: "Just
reading this next testimonial will
cause you to be 100% convinced you've
got to have this."
Selling financial services: "I'm
telling you, once you look at this
financial plan, you'll be convinced
it's the right direction to take."
As
you can see, "Cause and Effect"
statements easy to
create. Start weaving them
into your websites and direct mail
and you'll notice your copywriting
instantly becomes more compelling. Key
words in crafting these statements
are: "make", "must", "have to",
"cause", "force", "you're going to",
"I know you'll" "you'll feel",
"you'll..." etc. Here's the basic
formula:
Accepted truth + effecting word or
phrase + action you want taken.
